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It would then take pictures of the layout and forward those on to shopfloor teams to illustrate how products should be displayed. Mockshop Music Exchange hosts concerts for a wide range of genres. “We found with the technology we were using at the time, we weren’t able to deliver that for every store.”īefore using MockShop, Asda would rack its products up in a large mock store and agree on the merchandising with senior directors. “However, that’s very difficult without technology to deliver that to 10,000 colleagues and display it in the same way that we started out with when we did the design brief. “We want to give our customers the level of inspiration and excitement that they require”Īsda George senior director of retail, supply and central operations Mark Matthews said: “We want to give our customers the level of inspiration and excitement that they require. Visual Retailing overhauled Asda’s retail planning and visual merchandising processes using its MockShop software, which allows users to mock up 3D store layouts with their products and collections automatically imported in real time.Īsda said the partnership helped it save money and time, and drove efficiencies between its George planning and merchandising teams.
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The supermarket giant has joined forces with the Dutch firm, which also works with Marks & Spencer, Adidas and Tommy Hilfiger, to help it plan for upcoming seasonal collections and merchandise new products more effectively across its 350 stores. Fashion product display : an experiment with Mockshop investigating colour, visual texture, and syle coordination.